Online Course · Coming Soon to Udemy
The Heritage Brand Bundle
Build a Business People Belong To
Three video courses that turn the ideas in The Heritage Brand into a brief, a content calendar and a 12-month plan for your own business.
Most small businesses talk about what they sell. The businesses people love talk about who their customers get to be. That difference is the heart of this bundle.
It’s built for owners, founders, family-business successors, side-hustlers and marketers in any industry: a deli, a pub, a bakery, a barbershop, a hardware store or a craft studio. If your customers come back because of what you stand for, and not only what you stock, these courses were built for you.
Method, then Marketing, then Growth. Each course ends with a real project, and each project feeds the next.
COURSE 1 · BEGINNER
The Heritage Brand Method: Business of Belonging
Identity, story, signals, community and promise. Measure your Belonging Gap and write your customer identity statement.
You finish with: a one-page Belonging Brief.
COURSE 2 · ALL LEVELS
Heritage Brand Marketing: Content That Builds Belonging
Turn your brief into social posts, email and community work, using the Belonging Promise you wrote in Course 1.
You finish with: a 90-Day Belonging Content Calendar.
COURSE 3 · INTERMEDIATE
Heritage Brand Growth: 12-Month Belonging Roadmap
Products, pricing, partnerships and new markets, planned so you grow without losing the soul of the business.
You finish with: a 12-Month Belonging Roadmap.
Your instructor
I’m Jennifer Derrig, a designer trained at FIT, author of The Heritage Brand, and founder of two online heritage brands. I also ran a brick-and-mortar shop that closed during COVID, and I learned the hard way that people don’t buy things. They buy who they become. In these courses I share that story, the frameworks behind it and the exact exercises I use.
Already enrolled? Your printable worksheets are on the Worksheets page.
Prefer to start with the book? Get The Heritage Brand on Amazon.
